[ Ru - BAH - toh ]
Simply put, the direction to perform 'with Rubato' is about nuance, and enhancing emotional expression.
It's about connecting with the source material and putting your own stamp on a piece, rather than playing it rigidly as written.
It's a musical term which has always resonated with me, beyond an instruction for individual pieces of music, and I found myself drawn to it as a description of how I handle music supervision; you cannot approach music supervision with a 'one size fits all' outlook and throw any track under a trailer - there are so many nuances and intricacies to each project that call for subtle changes in pace/tone/instrumentation, and so forth. Just as an editor approaches each edit afresh and with care, I begin any new search with a fresh pair of eyes and ears, weighing up the entire context and inherent emotion and pacing of a project whilst considering how the music can shape and enhance it. I can't bear the mirroring approach of using a certain style or sound 'because it worked for something else'; each project has its own unique qualities which a considered approach to music will be able to reflect.
This is what I strive for in all projects: an approach that goes beyond simply what ‘fits’, and instead helps your project to stand out.